Content writers are professional writers who produce engaging content for use over the Internet. They're Internet-savvy individuals who create articles, blogs and other forms of written Web material. Continue reading to learn what content writers do, how they prepare for a career in the profession and how much they can expect to earn on the job. Content writers are behind much of the written content found on the Web. These types of writers must have strong English and writing skills, as well as experience using Web publishing software and technology systems. Most workers need at least a bachelor's degree to secure entry-level employment.